Platinum Series

Aim: To demystify trade and contribute to the expansion of our trade performance by examining and learning from "case studies" of the nation's most successful companies and discussing the strategies that must be employed to perform well in regional and third world markets.

Design: The series takes the form of breakfast seminars which feature a discussion based on case studies on Jamaica 's leading firms. A representative of the company - CEO/ Managing Director -presents on the firm's strategies and experiences in the export market followed by a question and answer segment.

Target Audience : Senior Executives, Chairmen and Managing Directors. ( Participation in these seminars is by invitation only and is not open to the media).