Trade Briefs

AIM: Trade Brief is an informative product that will provide busy executives with trade information that is concise but substantive and is delivered in a manner that is convenient (right on the desk or laptop), efficient (opening as the email message opens with no additional clicks) and retainable (easy to save and store on diskette etc.).

DESIGN: Electronically presented as an e-mail newsletter:

• Full colour
• As a newsletter not as an e-mail attachment

CONTENT: The watchwords on content for this product are 'short' and ' quick read' , where we concentrate on bringing our busy executives up-to-date in a short space of time, with content that is altogether a quick read.

• This will be a bi-monthly summary of trade issues, events and developments that are likely to impact the business community.
• Synopsis of outcomes from 1 st ELEVEN EXECUTIVE TRADE FORUM.
• Summary of relevant trade articles.
• Trade Calendar of events (negotiations, signings, expiration of agreements, workshops etc.).

TARGET AUDIENCE:

• Executives and senior level managers.
• The JCC's Briefing Room's database is used for dissemination.