Trade Reasoning

AIM: Trade Reasoning aims to deliver to the general business community trade information in an engaging manner so as to facilitate timely linkages between sector fortunes and the current international trade environment. The emphasis and concentration here is on creating an impact at the sector level .

DESIGN:

• Trade Reasoning is a bi -monthly publication on trade matters carried in the Financial Gleaner or Business Observer.
• It is either presented as a supplement or a glossy coloured insert.
• It is presented in well written, jargon free English - 'Trade Information you can understand'.

TARGET AUDIENCE: The general public with particular focus on the business community, industry workers, researchers and students among others.